Hvordan får man de første kunder?

Det afhænger af hvem man er, hvordan man tænker, hvordan man ser på sit marked osv.

Jeg var i går til et af de mange iværksætterarrangementer, som blev afviklet rundt om i landet, og hørte et indlæg af Kristian Phillipsen, der er lektor på Syddansk Universitets institut for Entreprenørskab og Relationsledelse.

På baggrund af interviews med en række lokale virksomheder viste det sig, at der er to hovedstrategier for at få kunder. Disse hovedstrategier kan genfindes i den internationale litteratur, så der er ikke tale om “Lokale afvigelser” her i Sønderjylland.

De to grundmønstre er:

1. planlæggende

Iværksætteren sætter mål, analyserer sig frem til hvilke midler, der bør skaffes for at nå målene, engagerer sig primært i gennemførelsen af nødvendige tiltag (SKAL gøres), planlægger, kalkulerer forventet afkast og begrænser relationer med kunder og leverandører til det nødvendige for opgaens gennemførelse.

2. Iværksættende

Tager udgangspunkt i sine midler, og hvad disse kan bruges til at skabe, gør det man KAN, bygger marked sammen med kunder, leverandører og lovende konkurrenter og minimerer derved sin risiko. Man tester af i lille skala og kan derved inddæmme evt. tab. Claus Meyer er prototypen på dette tankesæt.

Kan du genkende dig selv som mikrovirksomhed???? 

Se evt mere på www.effectuation.org.

Faktisk var ca. 40 procent af iværksætterne, der brugte den planlæggende tilgang, mens de øvrige 60 procent var iværksættende. Samtidig var der tendens til at rådgivning til iværksættere tog udgangspunkt i den planlæggende tilgang (husk at lave forretningsplan), men således “gik fejl af” en stor gruppe iværksættere. Ganske tankevækkende, og måske forklarende, hvorfor mange af os finder stor værdi i de råd og tips vi udveksler i Mikronet.

 

 

A day in the life of an information specialist and translator – Monday 26th November, 2007

Writing this is actually more difficult than I expected – I am under non-disclosure agreements with most of my customers, so I have to keep the contents very non-specific….

My day starts early – the broadband is turned on as the early morning tea is prepared at around 5 a.m.

A quick look at the mail boxes before the working day starts in earnest.
Morning

A final run-through of the translation I had done over the week-end and promised ready for today.
My subconscious has been working overnight and I substitute a phase that wasn’t quite right.

After breakfast I do the daily check on various companies and topics on which I run business intelligence projects. Mail the results and check email again.

The nine o’clock meeting starts on time, the client turn up promptly. This is the first time a client has come to my home office, I generally travel to their premises, so this is a pleasant change.

We discuss his project and go through the work prepared in advance for this preliminary meeting. The project, price etc are agreed, it seems as though it is going to be a pleasure working on this, as he is so open and full of suggestions as to how we can get the most out of the planned meetings.

A quick cup of coffee; check on the emails, deal with them and then post my blog entry.

Catch up on some reading and reply to an English colleague who wants help with a big information project – for free. I have learned from bitter experience to be hard – helped here by the comment from Charlotte Hammer who gave the example of her car mechanic who charges her the proper price for work done, even though they are friends. (Like many of us, I have spent entirely too much time working for nothing). But I do suggest which databases to search, and what search terms could be useful and point out that patent databases are probably the best place to start….

Lunch and then a quick walk with the dogs – quick because the wind is bitingly cold.

Afternoon

Contact some STN customers (I am the Danish training agent for the FIZ Scientific and Technical  Network databases) to find why a mailing re. Web-seminars couldn’t be delivered. Catch up with their news, alter my email contact list, my Excel sheet of contact details and inform STN.

Read through a prospective project for an EU project. Preparing a bid for these projects is time consuming and difficult. I work in close collaboration with Danish and colleagues in other EU countries and enjoy this international teamwork very much.

Do some more translation of ‘my’ current book – it is almost finished now, a fascinating topic, so it is interesting to do, though technically demanding as it is very specialised.

Check my ‘to-do’ list and sort out the most urgent things ready for the morning.  I have not done all the stuff I had planned (again).

A final check of the mailbox and the pc is turned off  at 17:30 – Monday evening is bridge night and a complete rest from all work topics.

Helen
Helen Martin

Blogging and knowledge sharing

The year is drawing near, and we think it would be not only interesting, but also make a good ending to the year’s Mikronet blog, to have a series of descriptions of how we Micros handle our typical working day. Of course, being a micro generally means that no day is typical, but I think it would be interesting to see what we have in common, and also what makes our particular business unique.

It will give us insight into each other’s work, and we can probably learn something from the way others cope with their daily tasks – a very broad form of knowledge sharing.

For example: ’A typical working day as a – journalist, beautician, conflict handler, designer, musician, coach, politician etc.

We are a very varied and professional lot of people, and I think that it is time we spread our message – we are here to help bigger and smaller organisations do some of their work in a cost-effective, professional and timely manner.

Please contact me for a password to the blog and a few general instructions as to format – it’s your chance to let others share your life; hopefully generate more interest in your business and increase the possibility of finding “kon-kollegas” within the network. We know this blog is read by many ‘non-Mikronetters’.

I’ll start the process with a description of my working day this coming week.

Deadlines vs. goalsetting

I went to a really good lecture yesterday – a talk given by Mark Anthony.  The arrangement was hosted by Erhvervsråd Lolland-Falster. Their meetings are becoming increasingly interesting and well worth attending – this time was no exception.

Very briefly, Mark Anthony’s message is that we all know what needs to be altered to enable us to live the sort of life we want.  One of his main messages is to drop deadlines! They always manage to depress and stress you – set goals instead. And try to beat your own goals, you’ll feel good all day. Motivation is partly the desire to celebrate reaching your goals.

He kept us entertained for 1½ hours, with lively audience participation, and a lot of laughter.

Definitely recommended  – if you get a chance, go to one of his talks.

Have a look at http://www.athenas.dk/mark-anthony-foredrag-1.htm for more details of his talk.

Videndeling på top-plan

For nyligt har jeg mødt en mand, der har vist et forbilledligt eksempel på at have både økonomisk og mentalt overskud til at dele sin viden med andre. Han hedder Gunnar. Og jeg mødte ham på en konference for ledere i oktober. Han har et meget ambitiøst og flittigt arbejdsliv som toprevisor bag sig. Og han er stadig et aktiv for rigtigt mange mennesker. Jeg havde ikke snakket med ham i 2 minutter før han tilbød, at de plancher og PP-præsentationer, som han alligevel havde liggende, kunne han da lige sende mig. “Jeg skal jo ikke tjene på det mere alligevel”. Samme aften ankom i min mailboks en række plancher om fx fussioner, god selskabsledelse, bestyrelsesarbejde, projektstyring og meget mere.

Dét er videndeling på top-plan! Hvis der er nogle af jer, der er intersserede i nogle af de emner, så send mig en mail … så kan vi lære af det gode eksempel.