Business is slack at the moment so I had a more detailed look at the Google analytics relating to my homepage.

A steady stream of visitors, of which 37% are returning visits and the rest just one-offs. What I found interesting is a visit by  USA NASA. I visited their site when the ‘water on the moon’ probe space project took place. Do they routinely follow up on all visitors? Odd.

Otherwise the results clearly show that my site lacks interest, visitors don’t linger and read as I would like them to do. It is difficult to convey how exciting  and useful Business Intelligence is without writing a long screed – which is offputting to the casual visitor. Any suggestions?