“The Knowledge”

From Ales Mandossian’s blog today:

Two Rules of Marketing: If you want superior knowledge over your competitors to win every marketing game you play, you must first learn two important rules.  I teach my students these 2 Rules.  They are both critical to success:

Rule #1:  “Know your Market.” 

Rule #2:  “Never forget Rule #1.”

Read more here

Lots of marketing regards,
Jytte Hollender