Word of mouth advertising – good or detrimental?
I am a member of the Linked-in Business-Intelligence group and find it most useful. I particularly like Jared Matthew Kessler’s blog entries, they are always thought-provoking and to the point. His recent blog post
As someone who is involved in “Business Intelligence,” how do you get someone to sing about you? Some unconventional insight
is a terrific example of the powerful impact word of mouth – or in this case – exposure on the net can have on influencing customers- potential and actual. (Have a look at the link, it’s brilliant!)
In this case United Airways very soon learned how powerful this sort of unwanted advertising is – their share value dropped and they have finally admitted that they need to pay attention to their customer service – but do we Mikronetters ever hear if there is adverse mouth to mouth comments about our services?